CONCEPT OF ADJUNCTS OF MASS MEDIA, DEVELOPMENT AND FUNCTIONS OF PUBLIC RELATIONS

1.0 INTRODUCTION This unit examines the historical antecedents of Public Relations in the world over, as well as its various definitions. The unit is subdivided as follows: History/Development of Public Relations Definitions of Public Relations Philosophy and Perceptions of Public Relations 2.0 OBJECTIVES At the end of this unit, you should be able to: explain…

Read more

CONCEPT, DEVELOPMENT AND FUNCTIONS OF ADVERTISING

1.0 INTRODUCTION This unit examines the historical antecedents of Advertising in the world over, as well as its various definitions. The unit is subdivided as follows: History/development of Advertising Definitions of Advertising Functions of Advertising 2.0 OBJECTIVES At the end of this unit, you should be able to: discuss the origin of advertising give at…

Read more

INTRA-PERSONAL AND INTERPERSONAL COMMUNICATION

1.0 INTRODUCTION This unit examines the features of intrapersonal communication. This is done under the following subtitles: Definition of intrapersonal communication; Various kinds of intrapersonal communication; Definitions and concept of interpersonal communication The place of relationship in interpersonal communication 2.0 OBJECTIVES At the end of this unit, you should be able to: explain the concept…

Read more

MEDIA OF COMMUNICATION/PRINT MEDIA: BOOKS, NEWSPAPER, MAGAZINE ETC

1.0 INTRODUCTION This unit examines the following arms of the print media: Books Newspapers Magazines 2.0 OBJECTIVES At the end of this unit, you should be able to: explain in appreciable details the meaning and origin of books  discuss the meaning and origin of newspapers  discuss the meaning and origin of magazines.  3.0 MAIN CONTENT…

Read more

MEDIA EFFECTS THEORIES

1.0 INTRODUCTION This unit examines different traditions/paradigms that explain the effects of the media on people and the society. The unit is subdivided as follows: Media Effect Debate/issues Limited effects tradition Powerful Effect tradition Uses and gratification concept Cultural effects tradition 2.0 OBJECTIVES At the end of this unit, you should be able to: explain…

Read more

THE NEW MEDIA: ONLINE NEWSPAPERS AND MAGAZINES, INTERNET RADIO ETC

1.0 INTRODUCTION This unit introduces the students to the New Media, a new aspect of the mass media. The unit specifically examines the following: The internet Internet Radio Online Newspaper Online Magazine 2.0 OBJECTIVES At the end of this unit, you should be able to: explain what the internet is have a good understanding of…

Read more

NON-VERBAL COMMUNICATION

1.0 INTRODUCTION This unit gives a detailed description of non-verbal communication. It examines the three major components of Non-Verbal communication in terms of: The Characteristics and Functions of Non-Verbal Communication Types of Non-Verbal Communication and; The basic differences between Verbal and Non-Verbal Communication 2.0 OBJECTIVES At the end of this unit, you should be able…

Read more