eBooks

Marketing final year project topics & materials

75 Books found
BENEFIT OF SALES PROMOTION AND ADVERTISEMENT IN PROMOTING ORGANIZATIONAL GOALS
In Busines...

Advertisement and sales promotion is very important in an organization especially in this dynamic competitive and complex business environment. Advertisement and sales promotion are some of the promo-tools or one of the strategies marketers use in reaching their customer. The study methodology was from primary and secondary source. The study tried to examine advertisement and sales promotion as a tools used in improving prodigality.

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Effect of advertising on brand Performance A study on Airtel Nigeria
In Busines...

The main objective of the projectis to present how Airtel Nigeria benefit lost specific objective are as follows: 1. To examine the effect of advertising on brand performance. 2. To stress the benefit of advertising on brand performance. 3. The research will help us to advertise on brand performance. 4. The research will help us to understand the memory of advertising and its objective. 5. To demonstrates how advertising can be used to correct brands with negative enquiry. 6. To know how advertising can be used to project good corporate image of Airtel Nigeria Plc.

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EFFECT OF MEDIA, MESSAGE & STYLE ON MOVIE MARKETING
In Marketi...

It’s very rightly said that cricket and Bollywood sell in India. The long queues outside cinema halls of ardent movie lovers who want to catch the movie on its release day with bated breath and the magic of muhurats; premieres etc all prove the fact rightly! This paper examines the various nuances connected to popularizing the Bollywood movies before they release such that they have great openings. It aims to reflect on the trends that influence the ‘junta’ through traditional or non-traditional mediums and rake in the money for the film. The contents of the report comprises of the Bollywood film industry, the various.....

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EFFECT OF street hawking children in Ibagi Local Government Area of Kogi state
In Entrepr...

The main objective of this research is to shed light on street hawking children in Ibagi Local Government Area of Kogi state, Nigeria and to inform policy makers on how possibly to support these children.

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Effects of Advertising on Brand Performance a case study of Airtel Nigeria Asaba Branch
In Marketi...

The objectives of the study are to ascertain if advertising of brand leads to increase in sales? ii To determine whether advertising increases the rate of production. iii To determine if advertising can improve on customers patronage and loyalty iv To know if advertising have a positive relationship with brand performance.

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MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS IN NIGERIA
In Marketi...

In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders

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MARKETING MIX IN AN ORGANIZATION
In Busines...

The purpose of this project research is to critically examine the marketing mix getting mix elements of the Nigeria Bottling Company Plc. And its effect on consumer in their choice of criteria of NBC Plc. As well as the product of their competitors.

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MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY
In Marketi...

This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing

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Marketing Segmentation as a Tool for Organization’s Survival and Growth in Nigeria
In Busines...

This research work is to examine market segmentation as a tool for organization’s survival and growth in Nigeria using (Nigerian Brewery PLCPlc as a case study).

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NEW PRODUCT DEVELOPMENT AND MANAGEMENT AS SURVIVAL STRATEGIES FOR AN ORGANIZATION
In Marketi...

This study was conducted to determine new product development and management as a survival strategy for a organization, a case study of 7up, Lagos Iddo plant.

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pricing strategies adopted in marketing of alluminium product in Nigeria
In Marketi...

Planning the marketing job by a company involves setting a goal. Therefore, the purposes of this research are as follows; i. To determine the uniform price for the marketing of alluminium throughout the federation. ii. To show clearly how to use best pricing strategy (BPS) to meet up with their customer demand (because demand is higher than supply) iii. To highlight pricing strategy for product life cycle starting from research and development to the end of the cycle

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Product Innovation as a Viable Option in a Competitive Market Environment”
In Marketi...

Specifically, the main objective of this study is to investigate properly the level of competition and at the same time offer opportunity to make some recommendation to different bodies which studied and implement will be useful to the present and future organization through the awareness of innovation.

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THE EFFECT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES
In Busines...

 THE EFFECT OF PRODUCT ADVERTISEMENT ON SALES VOLUME OF COMPANIES ( A CASE STUDY OF NIGERIAN BREWERIES PLC, (TH MILE CORNER,ENUGU)

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THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR
In Marketi...

THE EFFECTIVENESS OF PUBLIC RELATIONS
PRACTICE IN THE OIL SECTOR
(A CASE STUDY OF AFRICAN PETROLEUM PLC
PORT-HARCOURT).

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 The effects of packaging on consumer buying behaviour
In Busines...

 The effects of packaging on consumer buying behaviour

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 the effects of television advertising on sales of Omo detergent
In Busines...

 the effects of television advertising on sales of Omo detergent in Idah metropolis.

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the impact of advertising and sales promotion on the profitability of scale business.
In Busines...

 the impact of advertising and sales promotion on the profitability of scale business. A case study of Rojalin Company ltd, Ogwashi-uku Delta State.

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THE IMPACT OF ADVERTISING ON SALE OF PRODUCTS
In Busines...

THE IMPACT OF ADVERTISING ON SALE OF PRODUCTS
(A CASE STUDY OF 7UP BOTTLING COMPANY P.L.C. WARRI)

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THE IMPACT OF E-MARKETING IN NIGERIAN BANKING INDUSTRY
In Banking...

 THE IMPACT OF E-MARKETING IN NIGERIAN BANKING INDUSTRY

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THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION
In Marketi...

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN
ORGANIZATION

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