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BOOK EXHIBITION AS A MARKETING STRATEGY FOR LIBRARY SERVICES IN ACADEMIC LIBRARIES IN NORTH – EAST NIGERIA

Topic Description

TABLE OF CONTENTS
Title Page. . . . . . . . . . . i
Approval Page. . . . . . . . . . ii
Certification Page. . . . . . . . . . iii
Dedication. . . . . . . . . . . iv
Acknowledgement. . . . . . . . . . v
Table of Contents. . . . . . . . . . vi
List of Table. . . . . . . . . . . vii
List of Figure. . . . . . . . . . . viii
Abstract. . . . . . . . . . . ix
CHAPTER ONE: INTRODUCTION
Background of the Study . . . . . . . 1
Statement of the Problem. . . . . . . . 6
Purpose of the Study. . . . . . . . . 8
Research Questions . . . . . . . . 9
Significance of the Study . . . . . . . 9
Scope of the Study . . . . . . . . 11
CHAPTER TWO: LITERATURE REVIEW
Conceptual Framework. . . . . . . . . 12
Concept of Book Exhibition. . . . . . . . 12
Library Services. . . . . . . . . 19
Concept of Marketing . . . . . . . . 24
Concept of marketing Strategy. . . . . . . 28
Constraints to Effective Book Exhibition. . . . . . 34
Strategies for Improving Book Exhibition. . . . . . 35
Theoretical framework . . . . . . . . 36
Topic Quality Theory . . . . . . . 36
Evolving Firm Strategy. . . . . . . . 37
Mechanistic Perspective and Organic Perspective Theory . . . 40
vii
Review of Related Empirical Studies. . . . . . . 41
Summary of Literature Review. . . . . . . . 47
CHAPTER THREE: RESEARCH METHOD
Design of the Study. . . . . . . . . 49
Area of the Study. . . . . . . . . 49
Population of the Study. . . . . . . . 49
Sample and Sampling Technique. . . . . . . 50
Instrument for data Collection. . . . . . . 50
Validation of the Instrument. . . . . . . . 51
Method of Data Collection. . . . . . . . 52
Method of Data Analysis. . . . . . . . 52
CHAPTER FOUR: RESULTS. . . . . . . . 53
CHAPTER FIVE: DISCUSSION, RECOMMENDATIONS AND CONCLUSION
Discussion of Findings. . . . . . . . 65
Implications of the Study. . . . . . . . 70
Recommendations. . . . . . . . . 71
Limitation of the Study. . . . . . . . 71
Suggestion for Further Studies . . . . . . 71
Conclusion. . . . . . . . . . 72
REFERENCES. . . . . . . . . . 73
APPENDICES
Appendix I: Book Exhibition as a Marketing Strategy for Library Services in
Academic Library Questionnaire (BEMSLSALQ) . . . . . 82
Appendix II: Observation Checklist . . . . . . . 85
Appendix III: Population of the Study . . . . . . 86
Appendix IV: Distribution and Percentage Return of Questionnaire . . . 87
Appendix V: Interview Guide.

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