1.0 Background information
Agricultural show is a public event exhibiting equipment, animals, sports and recreation associated with agriculture and animal husbandry (Oxford Advanced Learners Dictionary, 2009). It is the display of the achievement of agricultural production and science. Van-Osdell (2008) stated that in socialist countries, agricultural show serves the interest of the whole state and all the people. Their purpose is to accelerate the development of agriculture in the technical, technological and organizational aspects on the basis of introducing the achievements of agricultural science and progressive practice into farm production. Rasmussen, (1999) reported that in capitalist states, agricultural shows pursue primarily commercial purposes and are at the same time referred to as fairs. In other words, agricultural fairs, exhibitions and shows are used inter-changeably (Wikipedia, 2013).
The World Book Encyclopedia (2004) defined agricultural show as an event held for presenting and viewing of exhibits. Depending on the theme of the show, the exhibits may be agricultural, commercial, industrial, or artistic. Roberts (2011) opined that some agricultural shows are called expositions or exhibitions. Small shows last just a few days and involve exhibitors and visitors from a local area, while large shows run for months. They attract exhibitors and visitors from a large number of nations. Agricultural show is a major industry in the United States and Canada. More than 3,200 shows are held annually in the two countries, and they earn more than $1.7 billion for the areas in which they are held (World Encyclopedia, 2004).
An agricultural show is one of the powerful communication techniques that is used to convey information to some persons or groups of persons (Mbata and Iwueke, 2007). For an agricultural show to communicate effectively, the exhibitor must know the target audience and must choose the medium or channel most likely to convey information to the audience. The success of an agricultural show is judged by the extent to which it informs, educates and explains methods and motivates the target audiences (Okereke, 2004). Gerald and Fuchs (2008) reported that in agricultural shows, the target audiences are usually farmers, extension workers and persons engaged in the agricultural industry. Since there is a mixed audience in any show, intended meanings can usually be conveyed by the use of simple communication techniques.
Agricultural shows hold contests for the best breeds of crops, livestock, poultry, local crafts, farm machinery and other farm products. Most agricultural shows organize competitions for various home prepared foods. Companies exhibit and demonstrate agricultural machinery and other equipment. Farm youth groups and adult organizations also participate (Ifenkwe, 2012).
Agricultural shows and field days are temporary exhibition events that offer farmers the opportunity for study tours. Such shows serve as occasions for participants to come and see and, in addition to the optical (sight) experience gained, put other sensory organs like kinesthetic (touch), gustatory (taste), olfactory (smell) and auditory (hearing) organs into productive use (Jones and Garforth, 1997).
Agricultural shows can be divided into three general categories, primarily based on their size. The categories are; national shows, regional and state shows. National and state shows normally last for two to three days and are operated by government with permanent staff. States come together to organize regional shows. In other words, regional shows comprise many states. However, in recent years, a number of state agricultural shows are organized by non-profit organizations (World Book Encyclopedia, 2004).
Agricultural shows have a long history worldwide. The United States’ first agricultural show was held in Pittsfield, Massachusetts in 1811 (Kniffen, 1949). Agricultural shows were often considered the principal event for many rural areas (Getz, 1991 as cited in Mihalik & Ferguson, 1994) and were historically viewed as a special entertainment excursion for families (Mihalik and Ferguson, 1994). Williams and Bowdin (2007), supported this view as they state that important subset of these entertainment choices is that of special events or festivals, defined as away – from – home, themed celebrations lasting for a limited amount of time. Wine festivals, fall festivals, or agricultural shows are examples of special entertainment events that have their roots in agriculture. Many of these agricultural related special events are steeped in American tradition and history. Agricultural shows in U.S. were often enlivened with competitive events, including sheaf tossing, show jumping food competitions and tent pegging.
Robertson (2011) reported that in Britain, the first agricultural show was held by Salford – Agricultural society, Lancashire in 1768. Since the nineteenth century, agricultural shows have provided communities with an opportunity to celebrate achievements and enjoy a break from day – to – day routine. The 150 years of agricultural shows in Britain cast useful light on the changing relationship between man and the countryside (Goddard, 2011). With a combination of serious competition and light entertainment, annual shows in Britain acknowledge and rewarded the hard work and skill of primary producers and provided a venue for rural families to socialize and network. City shows also provided city people with an opportunity to engage directly with rural life and food production. The royal agricultural society show is a ground breaking initiative in innovations in agriculture. Examples of such shows include royal Launceston show in Australia, expointer show in Brazil, Fielday Hamilton in New Zealand, International agricultural show in Australia, salon international de l’ agriculture de Paris in France and many more.
In Africa, agricultural shows will continue to play a very important role, especially in ex-British colonies including Nigeria, Kenya, Zimbabwe, Ghana, South-Africa, Benin Republic etc. (Robertson, 2011). During the colonial period, national and international agricultural shows were organized, and following independence these have continued in some countries in Africa. Federal Government of Nigeria (2002) reported that since the establishment of the Federal Ministry of Agriculture in 1965, various attempts have been made to organize national agricultural shows. These attempts include “The fifth national agric-business show 2000” coming after about eight (8) years break since there were no shows between 1992 and 1999. This was followed by “the All Nigeria Food and Agricultural Show (ANIFAS) in 2002.
Federal Government of Nigeria (2008) reported that the first truly organized national agricultural show in the country was “the international agricultural show, 2007” held at the permanent show ground, Karu – Abuja. The show was a result of discussion held between All-Farmers Association of Nigeria (AFAN) and the Federal Ministry of Agriculture and Rural Development (FMARD) following the experiences gained from the 2006 United Kingdom Royal Agricultural show held in Coventry, United Kingdom. Subsequently, a joint committee of principal organizers comprising Federal Government, the National Agricultural Foundation of Nigeria and other stakeholders was established to initiate, organize, sponsor and institutionalize it as an annual event in perpetuity. The matter was adopted at the national council on agriculture and federal executive council granted its approval and formal inauguration on May 15, 2007.
The evolution of agricultural show in Benue state is intertwined with her political history. By 1976, Benue State was created and was organizing agricultural shows at both local and zonal levels on a routine basis. Between 1976 and mid 1980’s, the state governments adopted an interventionist approach with the government engaged in activities related to organization of agricultural shows and other development programmes in the state. The introduction of the Structural Adjustment Programme (SAP) in the mid 1980’s which had privatization and commercialization as its cardinal principles had a negative effect on the organization and management of agricultural shows in the state (Benue State of Nigeria, MOA, 2003). According to Agbara, Ejembi et al (2002), there appears to be no official reasons to account for the apparent shift of government’s interests away from the sponsorship of state agricultural shows.
Kpelai (2003) reported that properly organized central farmers associations were virtually absent in the state. In fact, as at 2002, there were only two registered agricultural associations in the State. This did not help the cause of agriculture in general and agricultural shows in particular. The reason for this development is that when government appeared to be dragging its financial feet on sponsorship of agricultural shows, there was no well mobilized pressure group to fight against the decline (Oche, 2004). According to Ifenkwe (2012), suitable institutional framework for organizing agricultural shows are federal government through the federal ministries of agriculture, education, science and technology; state governments; federal universities of agriculture; federal and state polytechnics; federal and state colleges of education; federal and state secondary schools; state primary schools; private schools etc can organize agricultural shows focusing interest on their research, teaching and extension mandates.
1.2 Problem Statement
Agricultural shows are organized to provide forum to showcase agricultural potentials and products and to expose farmers to improved technologies and new trends in agricultural production and practices. Agricultural shows will, also, contribute to the country’s drive to achieve food security and development of agro-based industries as well as attract global interest for the development of Nigeria’s agricultural potentials and opportunities. A well planned agricultural show will promote public-private partnership (PPP) for the development of the agricultural sector of the economy, encourage and attract young people to the farm and support gender-based activities to help the women and rural folks (Olayide, 2009). It is in recognition of the importance of agricultural shows to farmers, in particular, and the state economy, in general, that the government of Benue State started to organize agricultural shows so that farmers can make better decisions in order to take advantage of market opportunities and increase their productivity level.
Between 1976 and mid – 1980’s, agricultural shows were organized annually in the state and the last agricultural show took place in 1992. As observed by Okwoche, Asogwa and Obinne (2012), this trend does not augur well for the development of farm families. It was, also, observed that certain procedures that were adopted by the state government in organizing previous agricultural shows did not take into account local conditions of the rural dwellers (Oche, 2004). Internal memo is, also, full of buck-passing and controversy over who should organize the shows, the procedures that were adopted by Benue State government in administering previous agricultural shows and why the shows have not been organized on a
regular basis over the last couple of years. There are obvious factors militating against the organization and administration of agricultural shows in the state. This raises the following research question. Who are the stakeholders (Ministry of Agriculture, ADP, LGA’s, Fadama III etc) involved in organizing agricultural shows in Benue State and what are their responsibilities? What are the necessary procedures required in organizing agricultural shows in the study area? What are the factors constraining the organization of agricultural shows in Benue State? What are the strategies required for improving organization of agricultural shows in Benue State?
1.3 Purpose of Study
Generally, the purpose of this study was to identify the constraints to organizing agricultural shows in Benue State, Nigeria. Specifically the study was designed to:
- ascertain the roles of agencies in organizing agricultural shows;
- ascertain the procedures in organizing agricultural shows by the stakeholders;
- identify factors militating against the organization of agricultural shows; and
- identify strategies required for improving the organization of agricultural shows in Benue State.
1.4 Significance of the Study
The study provided information to governments on planning and administration of agricultural shows and similar programmes. Besides, it revealed to extension organizations, the necessary adjustments that should be made to ensure efficiency and effectiveness in the organization of agricultural shows. The findings of the study also, provided extension workers with useful information on what should be done to achieve success in integrating agricultural show into the activities of extension delivery system for more effective technology transfer.
The findings of this study highlighted areas in which research could be carried out in the future for the objective planning and management of similar development programmes by policy makers and organizers of agricultural shows in the state. The findings of the study also, highlighted how participants at agricultural shows gain direct linkage with international organizations for aids and grants.