The study examined the influence of Super Story on the social behaviour of students of Afe Babalola University Ado-Ekiti. Use and gratification theory and cultivation theory served as the theoretical framework of the study. The researcher employed survey as the research design. The research instrument was questionnaire. The systematic and simple random sampling techniques were employed to select the sample. It was discovered that 51.8% did not watch Super Story too often. 49.6% of the students did not imitate what they watched on Super Story, and that 45.9% agreed that the soap had a positive influence on them because it taught them morals. The study concludes that Super Story serves as a source of entertainment, education, information to the student; and that it is more preferred to other Nigerian soap operas because of it peculiarity. It recommends that National broadcasting commission should encourage the production of more indigenous soap operas like super story which portrays our indigenous cultures and values.
1.0 Background of the study According to Dictionary of American History (2003), soap operas are serialized dramas that were presented, usually daily, first on radio and then on television. The name was derived from the fact that manufacturers of soaps and other household products, most notably Procter and Gamble, were frequent sponsors of these programs. Although serialized stories had existed prior to the soap opera in printed fiction, comic strips, and movies, none of these forms exhibited the durability of the soap opera. The Guiding light, for example, started on radio in 1937 and moved to television in 1952. Still airing original episodes in 2002 after nearly seventy years, The Guiding Light is the longest story ever told in human history. Credit for the first soap opera usually goes to Irna Phillips, who created Painted Dreams for WGN radio in Chicago in 1930. The first national soap was Betty and Bob, created by Frank and Anne Hummert for NBC radio in 1932. Both Phillips and the Hummerts provided a wide variety of soaps for network radio over the next several years; only Phillips, however, would make the transition to television. After many decades, the Phillips-created serials as the World Turns, the Guiding Light, and Days of Our Lives were still on the air. The soap opera was designed for women and women were frequently employed to create, produce, and write them. Besides Irna Phillips and Anne Hummert, other prolific soap opera artists included Elaine Carrington (Pepper Young’s Family, Red Adams); Agnes Nixon (All My Children, One Life to Live); and Lee Phillip Bell (with her husband, William Bell, The Young and the Restless and The Bold and the Beautiful).
As gender roles changed significantly in the latter half of the twentieth century, the principal audience for soap operas—women who were at home during the day—began to diminish. In the 1970s, many soap operas were redesigned to attract younger viewers and college students. By the 1980s, soap operas like General Hospital were achieving high ratings among these younger viewers as well as among men. While early soap stories focused almost exclusively on romance and domestic home life, from the mid-1970s soaps often borrowed from other genres, integrating glamorous on-location settings and even elements of science fiction. The soap operas of Agnes Nixon became known in the 1970s and 1980s for their frank depiction of social issues in stories about rape, abortion, infertility, depression, child abuse, AIDS, and a variety of other controversial topics. The first soap opera on network television, Faraway Hill, ran on the Dumont network in 1946 as an evening series. As had been the case in radio, however, the TV soap quickly settled into the daytime schedule. It was not until ABC introduced Peyton Place in 1964 that a serious attempt to return the soap to prime time was launched. Like a daytime soap, Peyton Place ran multiple episodes per week (up to three); had a huge cast of over one hundred; and did not broadcast reruns, even during the summer. Despite the commercial success of the series, however, the idea was not imitated again for years. In 1978, Dallas (CBS, 1978–1991) ushered in the era of the prime-time soap opera. Dallas employed multiple ongoing story lines and end-of-episode cliffhangers and, within a few years, became the most-watched series on TV. More prime-time soap operas were introduced over the next few years, including Knots Landing (CBS, 1979–1993), Dynasty (ABC, 1981–1989), and Falcon Crest (CBS, 1981–1990). Although the prime-time soap had begun to wane by the 1990s, its influence was felt in nearly all genres of fictional television series. Before the advent of the prime-time soap, most series episodes were,….
1.1 Statement of the problem
The media has been able to bring a change in the society using television, radio, magazines, newspaper etc to disseminate information, entertain and also to enlighten people most especially in developing countries. Television is a medium of change that Airs programmes such as soap opera. The content in the soap opera differ but has growth comes into the society, advancement
in technology and ideas are bound to change. All soap opera have different moral lessons; the problem now is what influences those soap opera such as Super Story have on the youth of today. Do they gain more on the positive side or the negative? Does it make them better future leaders, has it increased the rate of drugs, prostitution, armed robbery, internet fraud, drinking, smoking, etc or has it decreased it. Therefore, the study examined critically influence of Super Story on the social behaviour of students of Afe Babalola University, Ado-Ekiti, Ekiti State.
1.2 Objectives of the Study
The objectives of the study were as follows:
1. To ascertain how often the students watch Super Story.
2. To determine whether the students imitate what they watch on Super Story.
3. To find out the influence (both negative and positive) Super Story has on the students.
1.3 Research Question
The following served as the research questions:
1. How often do the students watch Super Story?
2. Do they imitate what they watch on Super Story?
3. What positive or negative effects or influence do the soap opera has on the students?
1.4 Significance of the Study
The following were the significance of the study:
1. It would be of enormous significance to the society such as the youth.
2. It would help decisive youth behaviour from copying everything displayed by the media such as soap operas.
3. It would be of importance to the producers of this soap operas to know what influence the programme is having on the young ones which helps them in better production and gives them better understanding of things to avoid the aspects that brings negative influence to the youth.
4. Finally, the significance of the study would bring about a change in the society in terms of the behaviour and character the youth portrays towards the society, which can bring about a stop to drinking, drug abuse, prostitution etc.
1.5 Scope of the Study
The study was limited to students of Afe Babalola University, Ado-Ekiti, Ekiti State.
1.6 Organization of Study
This research work consists of five chapters. Chapter one is the introductory chapter which gives details and background information has to what to expect in the remaining chapter, this chapter includes statement of the problem, objectives, significance, limitations etc. chapter two will consist of literature review and theoretical frame work, chapter three includes methodology, research design, population, instrument data