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THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING AGRICULTURAL PRODUCTS (A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI LOCAL GOVERNMENT AREA OF CROSS RIVER STATE)

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ABSTRACT
Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through the use of questionnaires and
documented materials respectively. The population of the study was 227,400, while the sample size was 399. Chi-square test statistics was used to test the high hypotheses. Among the findings of the study; in effective and high cost of transportation, lack of storage facilities and basic infrastructure hindered the marketing of agricultural products in the area. The researcher thus recommended the provision of basic infrastructure like accessible road, storage facilities and improved transport system among others to assist in improving the marketing of agricultural products in the area.

CHAPTER
1.1 INTRODUCTION
In many marketing science, the effective management distribution of product are essential to those that determine the extent of product availability at consumption point. Channel analyses is important
in evaluating marketing system because it indicates how the various market participants are organize to accomplish the movement of products from the producer to the final consumer. Distribution channel according to Philip, Kotler and Garry Armstrong (1999:362) is viewed as an interdependent organization involved in the process of making a product or service available for use or consumption
by the consumer or business user. Channels of distribution are management tools used in moving
goods from the point of production to that of consumption. This function of getting goods into the hands of consumers is often referred to as „‟distribution„‟. Hence physical distribution involves planning,
implementing and controlling the physical flow of materials, final goods and related information from point of origin to point of consumption to meet customer requirements and satisfactorily.
Distribution channels however, play major roles in the marketing of goods and in the business sector as a whole. Williams {1984: 38} stated the following as the usefulness or the importance of distribution
channels to include: firstly, it gives place utility i.e. by moving goods from one place to another. Secondly, by bringing goods to the place of consumption when needed, it adds time utility. Also by bringing the goods to the consumer in convenient shape, unit size and packaging, it adds convenient value. Thirdly, by making it possible for consumers to obtain goods at a price he is willing to pay and
under condition which brings satisfaction and ownership. Efficient and effective distribution system is particularly essential in moving perishable products from the points of production to the point of consumption due to the nature of the products.
1.1 STATEMENT OF PROBLEM
Physical distribution has impacted greatly in ensuring that goods and services are made available when and where they are desired and in safe

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