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THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE

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ABSTRACT
Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main objective of the study is to find how best to market agricultural products in the area. Primary and secondary data were collected through the use of questionnaires and
documented materials respectively. The population of the study was 227,400, while the sample size was 399. Chi-square test statistics was used to test the high hypotheses. Among the findings of the study; in effective and high cost of transportation, lack of storage facilities and basic infrastructure hindered the marketing of agricultural products in the area. The researcher thus recommended the provision of basic infrastructure like accessible road, storage facilities and improved transport system among others to assist in improving the marketing of agricultural products in the area.

TABLE OF CONTENTS
Title
page..………………………………………………………………………i
Certification
………………………………………………….………………… ii
Dedication………………………………………………………..…………
…… iii
Acknowledgements…………………………………………………………
…….iv
Abstract.………………………………………………………………………
.. viii
Table of
contents.……………….………………………………………………. x
CHAPTER ONE
1.1 Introduction ………………………………………………………………
9
1.2 Stament of the
problem…………………………………………………………
1.3 Objective of the study …………………………………………………
1.4 Research questions ……………………………………………………
1.5 Significance of the study………………………………………………
1.6 Scope and limitation of the study………………………………………
1.6 Definition of terms………………………………………………
CHAPTER TWO: REVIEW OF RELATED LITERATURE.
2.0 An over view of physical distribution………………………………
2.1 Nature and importance of physical distribution and marketing logistics.
2.2 Distribution channels for consumer
products……………………………….
2.3 Objectives of channels of distribution…………………………………….
2.4 Functions of distribution channels…………………………………
10
2.5 Selecting the type of channel………………………………………….
2.6 Distribution of agricultural produce in Nigeria…………………………
2.7 Impact of agricultural marketing in Nigeria………………………………
2.8 Factors that affect agricultural marketing in Nigeria…………………….
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Sources of data collection………………………………………….
3.1.1 Primary…………………………………………………………………
3.1.2 Secondary
data…………………………………………………………
3.2 Population of the
study…………………………………………………
3.3 Sample size determination…………………………………………
3.4 Sample technique…………………………………………………
3.5 Validity and reliability of the instrument………………………….
11
3.6 Method of data analyses…………………………………………..
CHAPTER FOUR: PRESENTATION, ANALYSES AND
INTERPRETATION OF DATA
Introduction.
4.0 Introduction…………………………………………………………
4.1 Data analyses…………………………………………………
4.2 Test of hypotheses……………………………………………………
CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND
RECOMMENDATIONS
5.1 Summary of findings…………………………………………………
5.2
Conclusion………………………………………………………………
5.3
Recommendations…………………………………………………………
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