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The SoC Prospective Student Information System

10,000 3,000

Topic Description

SUMMARY
This project aims to assist in the development of a suitable and feasible website for the
School of Computing (SoC) in order to attract more students and thereby making it their firm choice in
the UCAS applications. The approach to the project has been to evaluate the websites of competitor
schools on a structured framework and realise the best practices followed by them on their websites. It
also aspires to revisit a number of HCI issues in order to assess the feasibility of incorporation of these
‘best practices’ features onto the prototype. Overall the project also aims at blending these HCI features
with established e-marketing techniques. The final part of the project is the stakeholder evaluation of the
prototype that leads to a further set of improvements and recommendations for the website.
The project begins with an introduction to the project aims and objectives. Chapter 2 is a
review on various pieces of literature in the fields of research methodologies, Human Computer
Interaction and e-marketing. The third chapter is an explanation of the approach undertaken for the
successful completion of the project. The project then establishes the importance of the SoC website and the external factors that influence the SoC as an organisation. Chapters five and six contain the results of the comparative study that lead to the realisation of the functionalities and non-functional requirements which have been discussed in detail in the Requirements Specification in Chapter seven. The prototype is further discussed in Chapter eight which leads on to the chapters on the evaluation and conclusion.

CONTENTS
Summary ii
Acknowledgements iii
1. Introduction 1
1.1 Project Aims 1
1.2 Project Objectives 1
1.3 Minimum Requirements 2
1.4 Project Deliverables 2
2. Literature Review 3
2.1 Research Methodologies 3
2.2 Human – Computer Interaction 4
2.3 E-Marketing 8
3. Project Approach 10
3.1 Project Initiation 10
3.2 Background Research 10
3.3 Mid Project Report 11
3.4 Project Aims and Minimum Requirements – Revised 11
3.5 Comparative Study 12
3.6 Interviews 12
3.7 The Prototype 12
3.8 Questionnaires 13
3.9 Staff Feedback 13
3.10 Personal Experiences 14
4. Investigation – Internal Requirements Capture 15
4.1 Mission Statement 15
4.2 Strategy 16
4.3 Macro-environment 16
4.3.1 PEST Analysis 16
4.3.2 Porters Five Forces 17
4.4 Micro-environment 18
4.4.1 SWOT Analysis 18
4.4.2 Applications Portfolio 19
4.4.3 Industry Life Cycle 20
4.4.4 The Importance of Information 20
4.5 Applicant Audience 21
5. Investigation – External Comparisons – Functionalities 22
5.1 Information Content 23
5.1.1 Town/City 23
5.1.2 University 24
5.1.3 Computing Faculty 24
5.1.4 Course Content 25
5.1.5 Activities 25
5.1.6 People 26
5.2 External Comparisons 26
6. Investigation – External Comparisons – Non-Functional Requirements 27
6.1 Best Practices I – Usage of Pictures 27
6.2 Best Practices II – Catering to Special Needs 28
6.3 Best Practices III – Communication with Current Students 28
6.4 Best Practices IV – Navigation and Structure 29
_______________________________Shailly Baid_____________________________________
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6.5 Best Practices V – Learnability and Flexibility 29
6.6 Best Practices VI – Search Facility 30
6.7 Comparative Study – Conclusions 30
7. Requirements Specification – A Summary 31
7.1 Vision – Introduction 31
7.1.1 Purpose 31
7.1.2 Scope 31
7.1.3 Overview 31
7.2 Vision – Positioning 31
7.2.1 Business Opportunity 32
7.2.2 Problem Statement 32
7.2.3 Topic Position Statement 32
7.3 Business Modelling 33
7.4 Scope of the System 34
7.5 System Requirements 34
7.5.1 Main Functional Requirements 35
7.5.2 Non-Functional Requirements 36
8. The Prototype 37
8.1 Homepage 37
8.2 Undergraduate 38
8.3 Postgraduate 38
8.4 Open Days 38
8.5 Research 39
8.6 Contact Us 39
8.7 Leeds 39
8.8 Picture Gallery 39
8.9 FAQ – Frequently Asked Questions 40
8.10 Design Issues 40
9 Evaluation 41
9.1 Personal Evaluation 41
9.1.1 Minimum Requirements and Extensions 41
9.1.2 Usability, Design and Compliance 42
9.1.3 Limitations 44
9.2 Stakeholder Evaluation 44
9.3 Requirements Specification – Evaluation 46
10. Conclusion 48
References 50
Appendices 53
Appendix A – Personal Reflection 54
Appendix B – Interviews with SoC Staff members 56
Appendix C – Comparisons with Competitor Schools 65
Appendix D – Requirements Specification 74
Appendix E – Evaluation

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