DENNIS AND DENNICE BRICK COMPANY LIMITED BUSINESS PLAN

CHRISTAIN SERVICE UNIVERSITY COLLEGE-KUMASI DEPARTMENT OF BUSINESS STUDIES BARCHELOR OF BUSINESS ADMINISTRATION DENNIS AND DENNICE BRICK COMPANY LIMITED BUSINESS PLAN BY FOSU FRANK MENSAH DENNIS NII ADDY PATIENCE AHENGUAH MOFFAT OPPONG DABANKA DENNICE OPOKU BAMFO DECEMBER, 2O11

CHRISTAIN SERVICE UNIVERSITY COLLEGE-KUMASI DEPARTMENT OF BUSINESS STUDIES BARCHELOR OF BUSINESS ADMINISTRATION DENNIS AND DENNICE BRICK COMPANY LIMITED BUSINESS PLAN A BUSINESS PLAN SUBMITTED TO THE DEPARTMENT OF BUSINESS STUDIES OF CHRISTIAN SERVICE UNIVERSITY COLLEGE, KUMASI IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE COURSE CSAD 443 TEAM BUSINESS PROPOSAL.

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BY FOSU FRANK MENSAH DENNIS NII ADDY PATIENCE AHENGUAH MOFFAT OPPONG DABANKA DENNICE OPOKU BAMFO DECEMBER, 2O11

Ihave read the Christian Service College s regulations relating to plagiarism and certify that this Business Plan is all my work and do not contain any unacknowledged work from any other source. I also declare that I have been under supervision for this Business Plan herein submitted. NAME OF STUDENTS INDEX NUMBERSIGNATURE DATE FOSU FRANK MENSAH10140753------------------------------ DENNIS NII ADDY10140928------------------------------ PATIENCE AHENGUAH10124095------------------------------ MOFFAT OPPONG DABANKA10140719------------------------------- DENNICE OPOKU BAMFO10135245------------------------------- Certified by; ----------------------------------------------------------------------------- (Supervisor) Signature Date Certified by; ----------------------------------------------------------------------------- H.O.D Business DepartmentSignature Date

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v TABLE OF CONTENT PAGE NO.

EXECUTIVE SUMMARY i MISSION AND VISION iv TABLE OF CONTENT v 1.0ORGANIZATION 1.1BACKGROUND 1 2.0PRODUCT IDEA AND RELISATION OF SCHEDULE 2.1.1PRODUCT IDEA 2 2.1.2PRODUCTIONPROCESS 3 2.1.3QUALITY CONTROL 4 2.1.4SAFETY AND ENVIRONMENT ISSUES4 2.1.5OCCUPATIONAL HEALTH AND SAFETY5 2.2REALISATION OF SCHEDULE 5 2.2.1PROJECTLAUNCHING AND ATTRACTION5 2.2.2PROJECTION IMPLEMENTION 5 3.0MANAGEMENT TEAM 3.1BOARD OF DIRECTORS 6 3.2.1MANAGING DIRECTOR AND MANAGEMENT TEAM6 3.2.2MARKETING/SALES MANAGER 7 3.2.3PRODUCTION MANAGER 8 3.2.4CHIEF ACCOUNTANT AND INTERNAL CONTROL8 3.2.5MAINTENANCE ENGINER 8 3.3EMPLOYMENT AND INCOME 8 4.0MARKETING ANALYSIS 4.1BUSINESS SYSTEMS & OPERATION9 4.2ENVIRONMENTAL ANALYSIS-SWOT ANALYSIS 4.2.1 STRENGTH 9 4.2.2WEAKNESS 10 4.2.3 OPPORTUNITIES 10 4.2.4 THREAT 10 4.3MARKET SEGMENTATION 11 4.4TARGET MARKET 11

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vi 4.5MARKETING MIX 4.5.1 PRICING AND POSITIONING12 4.5.2 PROMOTION 12 4.5.3DISTRIBUTION 13 5.0FINANCIAL ANALYSIS 5.1IMPORTANT ASSUMPTIONS 14 5.2CAPITAL INVESTMENTS 14 5.3PRICING AND REVENUE 14 5.4PROFITABILITY 5.4.1BUDGETED INCOME STATEMENT15 5.4.2CASH FLOW 15 5.4.3RETURN ON INVESTMENT 15 5.4.4PROJECTED FINANCIAL POSITION15 5.4.5MARGINS 15 5.5RISK ANALYSIS 5.5.1SENSITIVITY ANALYSIS 16 5.5.2INSURANCE 16 5.5.3ENVIRONMENTAL HAZARD 16 5.5.4TECHNICAL RISK 16 5.5.5VARIABILITY OF INPUT PRICE16 5.5.6EVALUATION 16 5.5.7RECOMMENDATION 17 5.5.8CONCLUSION 17 APPENDIX 18

i EXCUTIVE SUMMARY NAME OF THE COMPANY Dennis and Dennice Brick Company Limited.

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LOCATION Mfensi,24 Km from Kumasi in the Ashanti Region.

COMPANY OWNERSHIP The Company is owned by Fosu Frank Mensah, Dennis NiiAddy, Moffat Oppong Dabanka, DenniceOpoku Bamfoand Patience Ahenguah own90% and Sukwai TraditionalAreaalso owns 10%.

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