AFSAMS COMPANY LIMITED BUSINESS PLAN

CHRISTIAN SERVICE UNIVERSITY COLLEGE-KUMASI DEPARTMENT OF BUSINESS STUDIES BARCHELOR OF BUSINESS ADMINISTRATION BUSINESS PLAN BY SETH FRIMPONG BOAMAH JOSEPHINE SARPONG MERCY MENSAH FLORENCE AKOSUA GYAMBIBI AGNES ADJEI SARPOMAA DECEMBER, 2011

CHRISTIAN SERVICE UNIVERSITY COLLEGE-KUMASI DEPARTMENT OF BUSINESS STUDIES BARCHELOR OF BUSINESS ADMINISTRATION BUSINESS PLAN A BUSINESS PLAN SUBMITTED TO THE DEPARTMENT OF BUSINESS STUDIES OF CHRISTIAN SERVICEUNIVERSITY COLLEGE, KUMASI IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE COURSE CSAD 443 TEAM BUSINESS PROPOSALS BY SETH FRIMPONG BOAMAH JOSEPHINE SARPONG MERCY MENSAH FLORENCE AKOSUA GYAMBIBI AGNES ADJEI SARPOMAA DECEMBER, 2011

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STATEMENT OF AUTHENTICITY I have read the Christian Service University College regulations relating to plagiarism and certify that this Business Plan is all my work and does not contain any unacknowledged work from any other source. I also declare that I have been under supervision for this Business Plan herein submitted.

NAMES INDEX NO.SIGNATUREDATE BOAMAHFRIMPONG SETH10124146 .................... ................ SARPONG JOSEPHINE10124240 ................... ................ MENSAH MERCY 10124186 .................... ................ GYAMBIBI FLORENCE 10124165..................... ................ ADJEI SARPOMAA AGNES10124084..................................... Certified by ................................................................. ...................................... (Supervisor) Signature Date Certified by ................................................................ ...................... ............... (Head of Business Studies Department)

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i EXECUTIVE SUMMARY AFSAMS Company Limited is a production business entity which produces a range of cereal products to solve the problem of poor weaning of babies, malnutrition and undernourishment of children. The company is into the production of cereal foods which is under the family nameCEREBIT, thusCerebit MaizeandCerebit Millet. AFSAMS Company Limited is a Small Scale Business which seeks to produce only the best quality cereal food with high nutritional value which will give our customers value for their money. There is the need for a plan to guide the business, the plan will set a sense of direction and guide the allocation of resourcesto accomplishthemission and goals of the company. The plan will also help management of the company to use resources with consistent strategic intent. Objectives of Business plan ??To produce the best quality and affordable cereal food for our customers. ??To educate the general public on the nutritional values obtained from consuming our product. AFSAMS Company Limited is there toserve babies and childrenwith nutritious and affordable cereal food. The business is located at Odeneho Kwadaso in Kumasi. We have production facilities such as miller, mixer, packaging machine and sealing machine. Currently the firm will employ competentworkers of which five will be at the managerial side and the rest will be at the production and distribution unit. The company was formed on the 20 th of September, 2011 and is a partnership business. Our start-up capital is GH?119,170, which will be aloan from the bank. AFSAMS seeks to serve the local market in Ashanti Region. Due to the increase in maternal birth rate, there has also been a drastic increase in the population of our target market. This increase in population will help us capture a goodportion of the market. The company will enlarge its market to other parts of Kumasi in the next two years and other regions in Ghana in the next three years. AFSAMS Company Limited seeks to achieve 40% of the total market share within the next four years.The company will serve babies from six monthsto two years who have finished with breastfeeding and childrenwho are in need of nutritious

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